{
    "title": "\u00ab VOTRE MAISON VOUS M \u00bb",
    "modified_at": "2026-10-20 09:46:47",
    "published_at": "2026-10-20 09:51:00",
    "url": "https://mobalpa.media.twocents.be/votre-maison-vous-m",
    "short_url": "http://prez.ly/Tlne",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "Mobalpa fait de l'habitat un alli\u00e9 pour all\u00e9ger le quotidien",
    "slug": "votre-maison-vous-m",
    "body": "<p style=\"text-align: justify\"><strong>Une &eacute;tude OpinionWay men&eacute;e pour Mobalpa</strong><sup><strong>1</strong></sup><strong> r&eacute;v&egrave;le l&rsquo;impact concret d&rsquo;un int&eacute;rieur mal adapt&eacute; sur la charge mentale. Un constat qui accompagne aujourd&rsquo;hui la nouvelle plateforme de communication de l&rsquo;enseigne, &laquo; Votre Maison Vous M &raquo;, et une nouvelle gamme pens&eacute;e pour rendre l&rsquo;habitat plus fluide, plus fonctionnel et plus agr&eacute;able &agrave; vivre.</strong> </p><p style=\"text-align: justify\">Tiroirs qui d&eacute;bordent, objets introuvables, d&eacute;sordre visible d&egrave;s l&rsquo;entr&eacute;e, espaces peu adapt&eacute;s aux usages du quotidien&hellip; L&rsquo;int&eacute;rieur peut parfois peser davantage qu&rsquo;on ne l&rsquo;imagine. Une &eacute;tude men&eacute;e par OpinionWay pour Mobalpa sur la charge mentale domestique le confirme : <strong>62 % des personnes interrog&eacute;es ressentent un stress directement li&eacute; &agrave; un int&eacute;rieur inadapt&eacute;</strong>. Face &agrave; ce constat, Mobalpa affirme une conviction forte : <strong>un habitat bien pens&eacute; peut devenir un v&eacute;ritable alli&eacute; du quotidien</strong>. Cette vision prend aujourd&rsquo;hui forme &agrave; travers une nouvelle plateforme de communication, <strong>&laquo; Votre Maison Vous M &raquo;</strong>, et une nouvelle gamme d&rsquo;am&eacute;nagements sur mesure qui traduit concr&egrave;tement cette ambition dans toutes les pi&egrave;ces de la maison. </p><div\n    id='gallery-590bbd7b-62d3-447f-a530-155c4fe1ed1f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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quotidien. <strong>68 % des r&eacute;pondants d&eacute;clarent perdre du temps &agrave; cause d&rsquo;un int&eacute;rieur mal agenc&eacute;</strong>, tandis que <strong>55 % estiment qu&rsquo;un int&eacute;rieur inadapt&eacute; peut g&eacute;n&eacute;rer des d&eacute;penses inutiles</strong>. Parmi elles : l&rsquo;achat de bo&icirc;tes ou de solutions d&rsquo;organisation suppl&eacute;mentaires pour 45 % des personnes interrog&eacute;es, ou encore le rachat d&rsquo;objets faute de les retrouver pour 35 %. </p><p style=\"text-align: justify\">Le d&eacute;sordre produit &eacute;galement des effets &eacute;motionnels tr&egrave;s concrets. <strong>71 % des personnes interrog&eacute;es se disent agac&eacute;es par un objet mal rang&eacute;</strong>, et <strong>53 % se sentent d&eacute;moralis&eacute;es lorsqu&rsquo;elles d&eacute;couvrent du d&eacute;sordre d&egrave;s leur entr&eacute;e chez elles</strong>. L&rsquo;organisation du logement peut aussi devenir un sujet de tension au sein du foyer : la moiti&eacute; des r&eacute;pondants &eacute;voque des frictions li&eacute;es &agrave; des fa&ccedil;ons diff&eacute;rentes de ranger ou d&rsquo;organiser l&rsquo;espace. &Agrave; l&rsquo;inverse, <strong>86 % des personnes interrog&eacute;es estiment qu&rsquo;un am&eacute;nagement bien pens&eacute; peut contribuer &agrave; r&eacute;duire la charge mentale</strong>. </p><div\n    id='gallery-1cccab49-2b20-4b02-aea3-c34e6ba7b48e'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"votre-maison-vous-m-une-nouvelle-facon-de-penser-lhabitat\" style=\"text-align: justify\">&laquo; VOTRE MAISON VOUS M &raquo; : une nouvelle fa&ccedil;on de penser l&#039;habitat </h4><p style=\"text-align: justify\">Ces enseignements viennent nourrir la nouvelle plateforme de communication de Mobalpa. Avec <strong>&laquo; Votre Maison Vous M &raquo;</strong>, l&rsquo;enseigne affirme une vision plus large de l&rsquo;habitat : celle d&rsquo;un int&eacute;rieur qui s&rsquo;adapte aux habitants, &agrave; leurs usages et &agrave; leurs rythmes de vie. La maison n&rsquo;est plus seulement pens&eacute;e comme un d&eacute;cor. Elle devient un espace qui accompagne, simplifie et contribue au bien-&ecirc;tre. Cuisine, entr&eacute;e, salon, bureau, salle de bains, buanderie ou dressing : chaque pi&egrave;ce peut participer &agrave; rendre le quotidien plus fluide. Un am&eacute;nagement bien pens&eacute; permet de mieux voir ce que l&rsquo;on poss&egrave;de, de retrouver plus facilement ses affaires, de faciliter les gestes r&eacute;currents et de limiter les irritants du quotidien. </p><p style=\"text-align: justify\">L&rsquo;&eacute;tude montre d&rsquo;ailleurs que cette perception d&eacute;passe largement la seule question de l&rsquo;organisation : <strong>35 % des r&eacute;pondants associent une salle d&rsquo;eau bien con&ccedil;ue &agrave; une meilleure hygi&egrave;ne de vie, 34 % un dressing optimis&eacute; au fait de mieux s&rsquo;habiller et 32 % une chambre bien pens&eacute;e &agrave; un meilleur sommeil. </strong>Pour Mobalpa, l&rsquo;am&eacute;nagement int&eacute;rieur ne se r&eacute;sume donc plus &agrave; une question d&rsquo;esth&eacute;tique. Il doit aussi <strong>apaiser l&rsquo;esprit, fluidifier les gestes et all&eacute;ger le quotidien</strong>. </p><div\n    id='gallery-c47470f3-ebef-442e-8403-bc99c5ef5837'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"une-nouvelle-gamme-qui-traduit-cette-promesse\" style=\"text-align: justify\">Une nouvelle gamme qui traduit cette promesse</h4><p style=\"text-align: justify\">Cette ambition se concr&eacute;tise &eacute;galement &agrave; travers la nouvelle gamme Mobalpa. Pens&eacute;e pour r&eacute;pondre aux &eacute;volutions des modes de vie, elle accorde une place centrale aux usages, &agrave; l&rsquo;ergonomie et &agrave; la continuit&eacute; entre les diff&eacute;rentes pi&egrave;ces de la maison. Les solutions propos&eacute;es visent &agrave; rendre les gestes plus simples et plus intuitifs : &eacute;quipements plus accessibles, &eacute;l&eacute;ments int&eacute;gr&eacute;s, volumes optimis&eacute;s, &eacute;clairages pens&eacute;s pour l&rsquo;usage, espaces capables d&rsquo;accueillir plusieurs fonctions ou encore am&eacute;nagements permettant de mieux organiser ce que l&rsquo;on utilise au quotidien. La cuisine s&rsquo;ouvre ainsi davantage sur les autres espaces de vie. Le cellier, la buanderie, le bureau, le salon ou le dressing deviennent des pi&egrave;ces &agrave; part enti&egrave;re dans la r&eacute;flexion d&rsquo;am&eacute;nagement. </p><p style=\"text-align: justify\">L&rsquo;objectif n&rsquo;est plus seulement d&rsquo;optimiser l&rsquo;espace, mais de penser chaque zone en fonction des habitudes de ceux qui l&rsquo;occupent. &Agrave; travers cette nouvelle gamme, Mobalpa poursuit ainsi son ambition d&rsquo;am&eacute;nageur global de l&rsquo;habitat, capable d&rsquo;intervenir bien au-del&agrave; de la cuisine et de proposer une coh&eacute;rence d&rsquo;ensemble dans la maison. </p><div\n    id='gallery-f35c433d-4422-4e63-86cd-396ffb99780a'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"penser-la-maison-pour-ceux-qui-la-vivent\" style=\"text-align: justify\">Penser la maison pour ceux qui la vivent </h4><p style=\"text-align: justify\">Cette &eacute;volution traduit une conviction : <strong>un int&eacute;rieur r&eacute;ussi est un int&eacute;rieur qui travaille pour ses habitants, et non l&rsquo;inverse</strong>. En conciliant esth&eacute;tique, am&eacute;nagement sur mesure, fonctionnalit&eacute; et compr&eacute;hension des usages, Mobalpa souhaite concevoir des espaces capables d&rsquo;accompagner concr&egrave;tement le quotidien. </p><blockquote style=\"text-align: justify\"><em><strong>&laquo; Chez Mobalpa, nous croyons que notre lieu de vie est bien plus qu&rsquo;un d&eacute;cor. Il influence nos gestes, nos habitudes et parfois m&ecirc;me notre &eacute;tat d&rsquo;esprit. Avec &ldquo;Votre Maison Vous M&rdquo;, nous r&eacute;affirmons notre ambition : concevoir des int&eacute;rieurs qui rendent la vie plus belle, mais aussi plus simple et plus fluide. Notre nouvelle gamme vient donner une traduction tr&egrave;s concr&egrave;te &agrave; cette promesse dans toutes les pi&egrave;ces de la maison. &raquo; </strong></em></blockquote><div id=\"bookmark-eb96c205-5374-44bc-a6f0-c7b8dad50316\"\n     class=\"release-content-bookmark release-content-bookmark--vertical\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://mobalpa.media.twocents.be/media/album/54229\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F4f762af4-6d44-4407-a002-9cfb4556d630%2F?ar=2%3A1&amp;fit=crop&amp;s=68d9cd9510c3c9d66c4c208079e4cec0)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://mobalpa.media.twocents.be/media/album/54229\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"eb96c205-5374-44bc-a6f0-c7b8dad50316\"\n           >\n                Galerie de presse: Votre maison vous M            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                183 images            </div>\n        \n        <a href=\"https://mobalpa.media.twocents.be/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fmobalpa.media.twocents.be%2Fmedia%2Falbum%2F54229&newsroom=dcbcfdf7-41de-485a-a5eb-7418bca48dbf\" aria-hidden=\"true\" />\n            Mobalpa        </a>\n    </div>\n</div>\n<hr /><p style=\"text-align: justify\"><sup><em>1 </em></sup><em>Source : enqu&ecirc;te OpinionWay pour Mobalpa, &laquo; La charge mentale domestique &raquo;, juin 2026. </em></p><div class=\"release-content-contact\" id=\"contact-c01aabe4-fd59-4bce-81f4-0a04166b001b\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/e2379692-e642-4766-9e6b-35f6f445a9fa/-/crop/2330x2331/0,84/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Gabrielle Vermeulen\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Gabrielle Vermeulen</strong>\n        <em class=\"release-content-contact__description\">Press Officer, Two cents</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:gv@twocentsagency.eu\"  class=\"release-content-contact__details-list-item-link\" title=\"gv@twocentsagency.eu\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>gv@twocentsagency.eu</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 487 01 47 93\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 487 01 47 93\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 487 01 47 93</a></li></ul>\n    </div>\n</div>",
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